Almost everything is digital in today’s day and age. If you do not keep up with the digital world, you and your business risk being left behind, losing potential and even existing customers. Search engines became a much bigger player in driving quality leads to your business, but those come with many hidden dangers. You need the best web designers in Calgary, but what does that actually mean?
Many will try to sell you a pretty picture, which certainly plays a part. But if no customers are visiting your website or if you are not on the first page of Google for relevant search results, you are likely missing out on potential revenue.
We at Eidelberg Lee IT Solutions focus on building your website with SEO and Mobile First approach from the ground up. We also work with you, our local Alberta clients, to ensure that the User Interface (UI) of your website and the User Experience (UX) of visitors is of the highest quality.
Google (and other, less obvious search engines, such as Bing or Yahoo) uses signals from users as one of their top ranking factors when deciding which websites to show to prospecting clients, and users are not stupid – it is very obvious if a website was made by a lazy web developer or by a website builder tool. Just as you would invest in location, brand and the general “look and feel” of your brick and mortar location, so too you should invest in your digital brand.
So, with the motivational park out of the way… How do you build a website?
Well, there are two main components to creating the best possible web page for a company or a business. Below is a quick overview on both of them.
1. Website Design translated into technical files:
Producing these files is the primary work that digital agencies and web designer do. This involves creative copy writing (the text that appears on your web page, just like the one you are reading right now), selection of fonts and colors and overall look and feel. By selecting Eidelberg Lee IT Solutions, we can help you get one of the best websites focused on your business’s needs in Canada!
To produce an amazing website for you or your business, our web designers and programmers transform your vision into a reality. We begin by gathering as much information from you as possible about what it is that you would like to see on your website – after all, you know your business best! That being said, we are here to support you all the way through. Together, we can build a website with the best UI design that fulfills the business goals that you’ve set for it.
This is further complicated by on-page Search Engine Optimizations (SEO). While the website content must be interesting and engaging for your regular human users, it must also be easily parsed by search engines such as Google or Bing. This is important, as the better such websites can parse your content, the more likely it is to show up on in search results for the relevant search queries.
Interested? Contact us today to learn how we can help promote your business online! One of our team members will happily answer and questions you have.
2. Website Hosting:
Once we have created your websites together, it is time to put it on the Internet. This process contains two parts that come with an annual price tag – selecting an awesome website domain (the website “name” that you type in to access your website) and putting it on top of a web server that will facilitate the communication with your users, by sending them copies of the files we have created in the first step.
While you are free to buy your website design from Eidelberg Lee IT Solutions and host it elsewhere, you will be missing a lot of our added features.
a. Business Email using your domain as the last part (firstname.lastname@example.org, where example.com will be your domain name).
b. Free website backups of the last 30 days of your site. If anything is to go wrong with your site, we will restore it back to it’s top form in no time!
c. We use Amazon Web Services (AWS) as our hosting platform, which allows for minimal software between the web server and incoming requests. This is becoming increasingly important, as search engines use site loading times as part of their SEO algorithms nowadays. The faster your website loads, the better chance you have at a higher place for a search phrase.
d. We analyze web server logs continuously to identify spam and hacking attempts. This keeps your website extra safe, preventing it from being included in search engine blacklists. This ensures the best site reputation possible, resulting in more leads for your business.
e. Our monthly retainer fee includes our Digital Services offerings as well. Now that you got a fast, responsive and scalable site, our digital marketers will work with you to ensure that there is meaningful content on your site and your social network accounts increasing your online presence. Once that is in place, we will help you explore ways to promote the site with paid advertisements (usually following a Pay Per Click model) and other online engagement activities.
At Eidelberg Lee IT Solutions, we take pride at being a result driven web agency. Contact us now, we can’t wait to help you transform your business’s online new look!
got your attention? contact us for an easy quote.
It’s hard to keep your audience’s attention in the digital world. These statistics prove it is more important than ever for your website to make a good first impression.